Matthew Roffe



Assignment 1: The Challenge


One of my favorite clients asked me to create new challenges for "Poker Heat".


The assignment

Create two ideas for two challenges: one that requires making a purchase to participate in, and one that doesn’t.


The deliveries:


1. Brand and communicate the challenge inside the app.


2. Write three options for push notifications, enticing the players to come into the game and check out the challenge.


3. Write a Facebook post – body text + creative. (Use Emojis, Lots of them)


Here are some of my deliveries.

IN APP: The Mighty Octopus Challenge.



Push notification A:

🐙Time to stretch your arms,

ALL EIGHT of them 🐙Claim FREE tokens & go head on with the MIGHTY OCTOPUS! 

Win at least 8 hands and collect $200,000 cash prize💰

Skip the eight handshakes and place your bets ♠️♥️


Push notification B:

📣💰OCTOPUS challenge is ON🐙

Think of what you can do with eight hands 🤔Dive in and get your FREE chips🥽🐡Step up your game, to the ultimate poker challenge ♠ $200K is on the line! The weird looking green dealer is waiting⏰


Push notification C:

🎱Lucky number 8? 🐙We'll find out what Mighty Octopus thinks! Get you FREE Chips & accept the glorious 8 hand challenge🧗🏿‍♂️💰💰You just might win $200K 💰💰

C Ya Inside!

Image optimized for Facebook

Facebook Post Copy:

In the depths of the abyss lurks the most skilled poker player in animal kingdom ♠️♥️ An eight arm master of disguise with three hearts and eight brains, Finally, you're challenged to show off your superstar poker skills 🐙 So get in the ring with the mighty octopus💪 #octopuschallange Join us for the ultimate 8 hands challenge and win $200,000 Chips! While you're at it, claim your entree 10,000 FREE token along with your daily chips ⚡ >> https://m.pokerheat.com/3H2vy2t



IN APP: Moon Euphoria Challenge.


Push Notifications:


Push notification A:

📣🔭🌕Look at sky, there’s a FULL MOON tonight! 

🍸time for the annual end-of-year madness to begin!⚡🥂⚡🥃

Collect free chips and get ready for the ultimate December challenge!

Play 20 hands a day and unlock 50% of all your buy in💰 🐺Awooooo 


Push notification B:

👩🏼‍🎤Yo Moonchild this call is for you! Real cashback is on the line!📣☎️

Claim you FREE tokens & hit the button to be invited🥃

$1.99 buy in that’s all you need 💰 You’ll get the cash indeed!✔️ 

Don't miss out – hit the button now👇🏼


Push notification C:

👨🏼‍🚀One small step for man 🛸One giant leap towards an ECSTATIC December!

Unlock 50% of all your buy-ins Just play 20 hands a day♠️♥️

🌗The journey to the Safari Moon is about to begin!🌓 Don’t forget to collect your FREE chips💰$1.99 min buy in💰Hit the button and prepare to launch 🚀

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Facebook Post Copy:

🌓Brace yourself, the biggest event of ALL coming up this December!

A journey of 30 nights and 31 days is about to start! #safarimoon 

We’ll laugh, we’ll cry,  maybe even ache – but more than anything, we'll feel a rush of life like never before🚀 The deal is quite simple,It's just a matter of you playing 20 hands a day, for 31 consecutive days!

Take off: 01.11.22 00:00 Land:31.12.22 23:59.

minimum buy in is $1.99 – Remember 50% Your entire month's purchases will be refunded! That’s REAL CASH directly to your account. Don’t forget to collect you FREE CHIPS⚡>> https://m.pokerheat.com/3aJfcQg

In App: The Power Of Three.


Push notification A:

🙈3SOME ALERT ⚧ It’s Time to unlock the POWER OF THREE!

Collect free chips and multiply your buy in by 300% 💰💰💰

Someone said Three's a Crowd? 🙅🏼NOT US! You're in for a wild ride🏁

Push notification B:

Keep your third eye open WIDE 🧿Your cash promo is available INSIDE💵

Take on the power of THREE and X TRIPLE X your cash now💰💰💰

Claim free tokens and let the rules be broken✊🏼

Challenge Accepted? 🧗


Push notification C:

Unlock the POWER OF THREE!  get X3 CASH ✔️GUARANTEED ✔️

Multiply ANY purchase by X3 and set yourself free!

💰Collect your chips & show us all your tricks🐇🎩

Come fly with us🚀

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Post Copy:

Time to turn your superpower to the max 🙌Tuesday’s mayhem is about to begin! 🦸🦸‍♂️🦸‍♂️ come join the fierce TRIO and get X3 on ANY buy in you make TODAY💰 For the next 24 hours – ALL Heaters are in for some SERIOUS LUCK and they’ll be running up that hill🔦🚲 Just remember to claim your 10,000 FREE CHIPS along with your daily token right here ⚡>>https://m.pokerheat.com/3aJfcQg


In App: The Hourglass Challenge.


Push notification B:

💰💰$300K is only 20 min away💰💰

Claim FREE tokens & SMASH the Hourglass 🤜🏼🤜🏼🤜🏼

TIME is running out and you still have five hands to win!

C Ya inside⏳


Push notification B:

🔮Fortune Teller Says: in 20 Min you’ll be $300K richer💰💰

📣​Get your FREE chips now & WIN🥇5 hands until times up​⚙️

Don’t forget to collect your grand prize💰💰💰

🎱You were born lucky, were you? 🍀


Push notification A:

💰What time is it? ⌚It’s TIME to SMASH the hourglass 🔨🔨🔨

Collect FREE tokens & get $300k richer 💰within ONLY 20 minutes!

♣️♦️The door is open, help yourself♠️♥️



Image optimized for Facebook


Post Copy:

Speed is your thing?? It’s time to show all Heaters how fast you are between one and $300,000💰 Here’s one challenge where you should never hit the brakes! #sandsoftime 

CLAIM 10,000 FREE CHIPS and Come SMASH the hourglass, in the all new speed based challenge 🏁Don’t forget to grab you daily tokens⚡>> https://m.pokerheat.com/35H2.vy2t